Gillette Stadium always likes to make the artists who perform there feel like they are part of the place – that our stadium is their home too. One way we do this by bringing some of their brand throughout the areas they spend the most time in. I created these banners for Taylor Swift’s 2018 Reputation Tour that hung down in the tunnels where the backstage area was. Each banner showcased imagery from one of her previous shows at the stadium, but styled in the look and feel of her current tour. They were only viewable by Team Swift, but they were showcased across the Gillette Stadium social channels as well and were tremendously popular with her fans.